The European Union accused Tikok of violating advertisements on advertisement. world News
The European Union on Thursday, after concluding this conclusion on Tiktok, alleged that Chinese -owned social media platform is not enough transparent about advertisements.The European Commission found “found that the contents of the tiktok advertisements, the users targeted by advertisements and advertisements do not provide the necessary information about users”, it said in a statement.This is the first time Brussels have formally accused the Digital Services Act (DSA), the European Union’s Landmark online content law.The European Union’s digital head, Henna Virkunen, said, “In our initial view, Tiktok is not complying with DSA in major areas of its advertising repository, preventing complete inspection of risks brought by its advertising and targeting systems.”Under DSA, the world’s largest digital companies will have to set up an advertisement library that shows information about advertisements running on its platforms.The European Union hopes that any ADS library is then easily accessible to researchers and civil society, which detect scam advertisements and hybrid threats.The DSA, which was effective last year, is part of the European Union’s powerful arsenal to rein in large technology, and gives the European Union the power to hit the fines with fines, which is six percent higher of their global annual revenue.In the same investigation initiated in February 2024, Tikokkok is still investigating, amidst fear that it may not be enough to address negative effects on young people.An important concern is the so -called “rabbit hole” effect, which occurs when users are fed to the related material based on an algorithm, in some cases leading to more dangerous materials.Tiktok now has the right to examine the documents of the Commission and reply in writing.
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The European Union claimed last year that it was used by Russia’s presidential election and its light spinoff app as a result of Russia.The company supported and permanently removed a feature in the light apps in France and Spain in August, when regulators warned that it could be very intoxicated.The states of the European Union, including Belgium and France, recently raised concerns with the European Union on the “Skintok” trend, which promotes extreme thinness on tiktok.Tikok has said that it does not allow the performance or publicity of dangerous behaviors related to eating habits and weight loss.The DSA has more rigid rules for the largest platforms, and demands that technical giants do more for disintegration with illegal and harmful materials -with disintegration.The European Union accused the X last year owned by the US Tech billionaire Elon Musk, dissolving the DSA at its blue checkmark for certified accounts.And as part of a comprehensive investigation, the European Union is looking at the effectiveness of the effort of the forum to deal with the spread and disintegration of illegal materials.
