Sports Business: RCB takes CSK as the most valuable IPL team; The brand price of the league increases to $ 18.5 billion cricket news

The latest IPL brand valuation study by Global Investment Bank Hulihan Loke shows that the Indian Premier League (IPL) price has increased to US $ 18.5 billion, which has increased by 12.9%. The report said the new Taj Champion Royal Challengers Bangalore (RCB) became the most valuable franchise in US $ 269 million, while IPL standalone brand price rose 13.8% to US $ 3.9 billion.The growing appeal of the league is clear in its sponsorship deals. The sale of four associate-sponsor slots of BCCI was brought to 1,485 crores, already 25%. The TATA group also increased its title sponsorship with a deal of US $ 300 million through 2028.

Go beyond the border with our YouTube channel. Subscribe now!In 2025, the number of spectators reached new heights. In the initial weekend, Jiohotstar watched 1,370 million times with 340 million peak concurrent audiences. The number of TV audiences on Star Sports reached 253 million unique audiences. The final match between RCB and Punjab Kings broke the record with views of 67.8 crores.RCB top franchise listIn the franchise rankings, RCB topped the list after winning its first title in 17 years. Mumbai Indians finished second with US $ 242 million, while champions Chennai Super Kings Defending finished third at US $ 235 million. Punjab Kings saw an increase of 39.6%.PBKS CEO Satish Menon shared his perspective: “From the first day, we saw the IPL more than a Cricket League-it was a scalable business model with high visibility, safe revenue streams and strong brand-making capacity.”The remaining teams were ranked as follows: Kolkata Knight Riders (US $ 227 million), Sunrisers Hyderabad (US $ 154 million), Delhi Capital (US $ 152 million), Rajasthan Royals (US $ 146 million), Gujarat Titans (US $ 142 million), Punjab Kings (US $ 141 Million), Punjab Kings (US $ 141 million) $ 141 million).

IPL franchise brand value