Rare shopping Bonanza of Dubai: 90% discount, AED 1 million prizes, car, everything you need to know. world News
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Dubai Summer Surprise (DSS) 2025 runs from 27 June to 31 August, divided into three shopping season. -
Great Dubai Summer Sales (GDSS) from July 18 to August 10, 3,000+ stores have up to 90%. - Shopkeepers spending AED 300+ can scan receipts to enter the prize draw for cash, cars and more exciting awards.
Dubai Summer Surprise 2025 and The Great Dubai Summer Sale
Dubai Summer Surprise (DSS) 2025 is running from 27 June to 31 August for its 28th edition, offering 66 non-stop days with thousands of deals, entertainment and activities for all ages. Conducted by Dubai ceremonies and retail establishments (DFRE), DSS makes summer one of the best value season to experience Dubai. For the first time, DSS is divided into three different shopping seasons, each includes exclusive promotion, mall activation, rawles, world class food, family fun and a packed event calendar:
- Summer Holiday Off (27 June – 17 July)
- Great Dubai Summer Sale (GDSS) (18 July – 10 August)
- Back to school (August 11 – 31 August)
The Great Dubai Summer Sale, a major attraction within DSS, runs from 18 July to 10 August and distributes the city’s comprehensive savings, flash sales and life-changes. With a discount of up to 90% on thousands of products -more than 3,000 stores and 800 brands include fashion, electronics, home essential and luxury items, GDSS promises an unmatched shopping experience. Season GDSS 12-hour sales, one-day mega event on July 18, from 10:00 am to 10:00 pm, five Majid al Futim Mall was held at:
- Mall of the Emirates
- City center mardifif
- City center dera
- City center me’aisem
- My city center al Barsha
More than 100 top local and international brands will participate, offering jaw leaving on fashion, beauty, electronics, grocery items, homeware, and more.
Expenditure, Scan and Win – A Summer of Awards
A major attraction of GDSS is shop, scan and victory promotion. Shopkeepers who make eligible purchases on retailers participating, they can scan their receipts to enter a grand prize draw, including the awards:
- Aed 1 million cash
- A new nissan patrol
This is not the only chance to win the headline offer. GDSS and DSS 2025 include other mega Rafal Awards:
- 10,000 AEDs in ticket rewards
- Dubai Festival City Mall a Polstar 4 LRSM
- A Souast S06 SUV in Dubai Outlet Mall
and that’s not all. As part of the large DSS 2025 prize pool (which lasts till 31 August), the shopkeepers give the opportunity to win:
- Nine brand-new cars
- 30 gold bars
- Jewelry Voucher Voucher for AED 175,000 for 50 lucky winners
In addition, by July 17, customers can participate in DSS Lucky Receipt Promotion, unlocking daily awards by purchasing only at participating places.
Member Award – Skyword and share programs provide additional benefits
In addition to deals and draws, members of the loyalty program are for liberal bonuses:
Everyday sky Member:
- 25% bonus miles on all eligible transactions.
- Spend 100 or more with the mall partner towards any sky or sky to give a chance to win a part of 1 million miles of the sky.
Share prize From Majid al Futime:
- 5% Cashback on Fashion, Accessories, or F&B procurement at City Center Mirdiff and City Center Dera through scanned receipts in the stock app.
- AED in Mall of Emirates 20X share points on single transaction of 2,000 or more.
- There are also an additional 1 million share points for tombs during the sale season.
The purpose of these incentives is to maximize the value of every expense by increasing the purchase experience for regular customers and new visitors.
Flash Sales and Themed Events – Points of Shopping
The GDSS calendar is filled with limited time flash sales, which offers amazing discounts in many product categories throughout the season. Shopkeepers can see further:
- GDSS 12-hour sales (18 July)
- Daily surprise with mystery deals every day
- Gold and Jewelery Flash Sales – Ideal for viewers for investment or gift
- Defeated clock proposals in partnership with Rivoli Group
- Shop for free weekend in Al Jabar Optical
- Dubai Hills Mall Sale A Day
These events spread strategically to keep the enthusiasm and speed alive by August 10, ensuring that the shopkeepers have something new and compelling every time to return. The Great Dubai Summer Sale 2025 brings unbeatable deal, surprise flash sales and life-changing awards across the city.Shopkeepers are advised to be updated through shares, skyword everyday, and DSS platforms, as scanned receipts from eligible purchases may unlock the prizes.Q. What are the dates of Dubai Summer Surprise (DSS) 2025?27 June to 31 August, 2025.Q. When is the Great Dubai Summer Sale (GDSS)?18 July to 10 August, 2025.Q. What are the discounts available during GDSS?Discounts up to 90% on thousands of products across the city.Q. How do I register a GDSS Award draw?Spend 300 or more at the participating shops and scan your receipt to enter.Q. Does the special program launch GDSS?GDSS 12-hour sales on July 18, from 10 am to 10 pm, five major malls.
