Hashtag Matka Tok: Is Matka Girl Phase withdrawal of global supply? Japan struggles to meet demand

Matka has taken the world from the storm, converting vibrant green Japanese tea into a global passion.From lattes at UK Starbucks outlets to donuts in Singapore’s crispy cream stores, it has become a head beyond traditional tea ceremonies.This trend is carried forward with social media trends. On platforms such as Tikok, the creators are busy sending, whispering and reviewing the hashtag “Matka Tok” in millions of ideas. Japan’s tourism revival is adding more fuel to the trend. As the yen remains weak, travelers are roaming in the country, and a new love for Matka and Japanese is leaving with rising hunger.As the interest for green powder is increasing, the demand for matka powder has also increased. Lauren, a US -based tea -based importer, told the BBC that the first one month supply is now being sold in a few days. “Some cafes are also asking for a kilo in a day. They are desperate to keep up,” Ms. Purvis said, who runs a Mizuba Tea company.However, the rapid rise in demand is pushing more in prices, as the tea harvesting shrinks under excessive heatwave and the new American tariff killed Japanese exports.From Tokyo to Tiktok: Green powder promotion Matka is the result of its health benefits, caffeine materials and taste, the result of a high specific, centuries old process. It is made from tencha leaves, which are grown in shade for several weeks to develop different -lying “umami” tastes. Once the cut is cut and dried, the leaves powder contains stone-land, a process that produces just 40 grams of matka per hour. However, producers have recently faced important challenges. Record-breaking heatwaves have damaged crops, especially in Kyoto, an area that supplies around a quarter of Tencha, Japan. At the same time, Japan is struggling with the lack of farmers, as low youth are entering the industry. Shops in Uji, Kyoto city, famous for Matka, often become empty by tourists. Many retailers have now bounded shopping. For example, Camellia tea function in Kyoto limits customers only to a tin of a tin of a tin, as the visitor number has doubled in the last one year, according to director Estuxo Mori. Tea Master Ri Tekida, who works for the tea ceremony chain chasen in Tokyo, also keeps a close watch on her matka stock. It takes more than a week to those orders that used to arrive in days. This year Chazen prices have increased by about 30%. ,[The demand] Well, “Tekida told the BBC.” It is an entrance for more people to learn about Japanese culture. ,According to Japan’s Ministry of Agriculture, the increasing demand has pulled more producers into the industry with matka production between 2010 and 2023. Green tea exports including Matka also jumped 25% last year, reaching 36.4 billion yen (£ 180m; $ 250m). Nevertheless, Boom has talked about mindful consumption. Some advocates criticize hoardings and profiteering, while other tea drinkers urge them to use matka and appreciate it in pure form. Mori commented that it was “a little tragic” to see the high-grade mucus used in the stockpil for cooking or resale. “Matka is the highest grade of tea and it is very special for us. So when I hear stories about how this happens or used in food, there is a little contradiction.”The Global Japanese Tea Association is encouraging consumers to use the lower-grain matches from harvest after cooking, stating that the premium matka often loses its subtle taste when mixed in a drink-like drink. Will tariffs affect the taste?Tariff is also expected to push more prices. A new trade deal declared on Tuesday between Washington and Tokyo will show 15% import tax on Japanese goods entering the US. Matcha distributors such as purvis are preparing for the effect. Located in Oregon, he said that in early July, orders increased by more than 70% just before the agreement deadline. “As Japanese tea has not increased in America, there is no American industry in danger that needs to protect tariffs,” she said. “We hope that special tea will be realized.” Despite the current challenges, further relief may occur. Mashahiro Nagata, co-founder of Matka Tokyo, believes that prices will eventually stabilize. He told the BBC, “Low -quality matka is selling for a high price, and we think it will no longer be a viable business.” “At this time there is a boom and the demand is growing rapidly, but we feel that in two to three years it will calm down a little.”