Dubai launched the world’s first AI-Interested ‘Emirati Family’: What is its purpose? trace! , world News

In the first initiative, Dubai has unveiled a virtual Emirati family run by Artificial Intelligence, which aims to increase the city’s digital outreach and support its smart transformation strategy. Developed by Digital Dubai, the project introduces interactive characters designed to embrace Emirati culture and to connect with a comprehensive audience through a story like human. The rollout started with the introduction of “The Girl,” the first member of the family, and the plan to reveal more characters that will collectively represent a modern Imiri Ghar in digital form.

Concept: AI Varna as digital ambassadors

The new initiative of Digital Dubai introduced the first AI-emergi “Emirati family” to act as a bridge among government services and public. Each virtual character is designed using advanced AI and data technologies, creating a highly interactive digital interface.The AI-Janit Emirati family is designed not only to represent culture, but is designed to act as an active communication tool in Dubai’s digital ecosystem. Beyond general awareness, these virtual characters can be used for public announcements, policy updates and important government messages, which are given in a simplified, interactive format. By humanizing digital communication, they can help the government to understand and attach to the public to make them more transparent, reliable and easy.

First character revealed: “Girl”

The beginning of the first family member, called “The Girl”, marks the beginning of the rollout. She was introduced in a small video shared on social media, where she appears in a playful scene in a park, wearing a traditional Emirati dress with a contemporary touch. The character is purposefully designed to appear hot, friendly and reliable, especially for children and families.To increase public engagement, Digital Dubai launched a naming campaign, inviting citizens and residents to vote for their names. Three shortlisted options were: Dubai, Meera and Latifa. This participation element is part of a large goal of promoting digital technology and dialogue around AI in everyday life.Additional members of the virtual family, including a father, mother and brother, will soon be introduced, who will create a complete digital representation of a modern Imirati Ghar. Each member will play a role in communicating major aspects of Dubai’s digital services.

Objectives and Role: Combination of digital services through familiar faces

The main objective of the AI family is to make government communication more attractive, culturally grounded and easy to understand. Instead of traditional formats, eligible will distribute government messages and public service announcements in ways that are emotionally resonant with people, using visual and language to suit their lifestyle and cultural context.The initiative is structured to reach:

By converting digital services into human-like, narrative conversations, the virtual family acts as a story-story vehicle that simplifies the public message, strengthening the core Emerti values.

How Dubai’s AI family fits into global AI development

The increasing attention of Dubai on AI is also recognized globally. In the 2025 Global AI Cities Index, a technology market research firm, published by Counterpoint Research, evaluates innovation, readiness and AI integration in major urban centers, Dubai was ranked in top five cities worldwide for AI adoption.The main highlights from the index:

Top ranked cities include:

The speed behind AI innovation is not limited to Dubai. In 2023, Kuwait made headlines with the introduction of Arabia’s first AI-manual news presenter Peda. Developed by Kuwait News, Feda appeared in a short video clip shared on social media, introducing a news bulletin in a modern digital format. Their appearance with light colored hair and contemporary clothing, intentionally designed to spark the interaction about the future of journalism and AI in the media.In a separate development, Dubai AI Week 2025 offered a glimpse in the near future. During a panel session, a global research and advisory firm Gartner predicted the rise of digital employee twins by 2027. These AI-borne replicas of real employees can be used to perform regular or special tasks in the virtual work environment, possibly raising new questions around job roles, data ownership and intellectual property rights and changing the dynamics of the workplace.FAQS:Q. What is AI Emiti Family?It is a group of virtual characters created using AI to represent the Emerati domestic and communicate government messages.Q. Why was this initiative launched?To make Dubai’s digital services more accessible and attractive to all areas of society.Q. Who created the AI family?The project was developed by the city’s government body for digital Dubai, digital changeQ. How does the public participate? The public was first invited to vote in the name of character, in which more family members will be introduced soon.