Football | ‘Messi Came’ Return: MLS and Tikok to stream exclusive players-centric broadcasts starting on August 2. Football news
Lionel Messi is once again ready to handle your screen – and this time, she will have a camera that is completely dedicated to her.Major League Soccer (MLS) announced the return of its wild-popular “Messi Came”, a player-centric Livestream that will track every step of Argentina Legendary during the Inter Miami’s League Cup Clash against Nekaxa on 2 August. The stream will be particularly available on Tikokkok and will be presented in mobile-friendly vertical format with custom graphics and overlay.Go beyond the border with our YouTube channel. Subscribe now!MLS is branding this initiative as “Player Spotlight: Messi” and is committed to producing four such Messi-centered broadcasters during the 2025 season. The initiative comes in collaboration with Tikokkok and Apple TV, which pushes fan engagement to a new level.
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“We are bringing fans close to one of the greatest players of all times – a way that is designed for dynamic, immersive and next generation fans,” said Seth Beckon, Executive Vice President of Media MLS. “We are proud to innovate with partners like Apple and Tiktok to make unforgettable moments.”Messi Spotlight first started in October 2024 during Inter Miami’s playoff opener against Atlanta United, which became the most viewed game in Apple History, according to the League, according to the more than 6.4 million views in MLS and Club Ticketkok pages.The upcoming August 2 Clash will feature Inter Miami against Mexican Club Neacaxa, co-owned by a star-staded lineup, including Ryan Reynolds, Rob McLenni, Mesut, Zill and Eva Longoria.Fans can catch Messi Cam on the official Tiktok pages of MLS, Inter Miami and Apple TV. The remaining three matches characterized by special broadcasting will be announced later.This comes when MLS continues to climb viewership. Commissioner Don Garber revealed that in 2025 per Apple season pass stream is around 50%, which kills 120,000 unique audiences per match.
