Kamal Haasan’s ‘Thug Life’ fails to perform ‘Bharatiya 2’ and ‘Vikram’ at the box office. Tamil film news
Mani Ratnam and Kamal Haasan’s multi-hipped thugs came out as a disappointing outing, the film also failed to defeat the Indian 2 collection-one of the largest underperformers in Tamil cinema in recent days. What is more telling that the thug life can manage only Rs 43.37 crore in all languages in India, despite enjoying the early week of 8-day for its Thursday’s release.In contrast, Indian 2 directed by Shankar, in which mixed reviews and an audience were faced, still purified Rs 70.4 crore in its first 7 days, while Vikram of Lokesh Kanagarj, released in 2022, achieved an unprecedented rupee of Rs 143.95 crore – about three times. This result is especially embarrassing for thugs, after decades, seeing the amount of expectations around the film due to Kamal Haasan-Maan Ratnam reunion.The film’s daily earnings saw a sharp decline after the start of Rs 15.5 crore on its early day, which declined by more than 50% on its second day, and never recovered over the weekend. The 8th day figure of Rs 1.15 crore is a clear indicator of the audience rejection.On the other hand, a sequel conducted after 2 – 28 years of Indian – although its length and dated screenplay were criticized, yet managed an honorable opening weekend before collapsing in the week. Its weak performance allegedly expressed doubt over the fate of the Indian 3, initially planned with the Indian 2 as a back-to-back release. Industry Chatter shows that Indian 3 can now leave a dramatic release completely and is directly prominent to OTT.The thug life, originally designed to follow the 8-week OTT release window, may also have to rethink his plan. Given such successful dramatic runs, internal sources suggest that the film can be forced on a digital platform within four weeks to resolve some returns from non-drainage rights. The producers had a heavy bank on the lotus-man brand value and a large-scale promotional campaign of the film, but were not translated into the legs.At this point, the thug life finds itself in a difficult place – not only has it failed to cross the Indian 2, a film is widely considered a flop, but it is also compared to Vikram, which is struggling for Mani Ratnam’s ambitious venture for relevance at the box office and with future possibilities.
