Nusharat Bharucha urged Bollywood to recover his audience: ‘There is no clarity on what is actually working’. Hindi film news

Promoting ‘Chaudhary 2, Drug dear Shared his clear ideas on the struggles of Hindi Cinema after epidemic, growing colorful and need for needs on social media Bollywood To gain the trust of your audience.
Insight in the transfer scenario of Hindi cinema
Today, during a conversation with India, the actor shared his insight on the transfer scenario of Hindi cinema. He discussed the current challenges of the industry, said, “I think one
Status of content in Bollywood
The actress considered the status of content in Bollywood, given that the industry currently lacks great material and has not reached its quality a few years ago. He insisted that the epidemic was a global crisis that left everyone uncertain, not only cinema but the whole country. He questioned whether the trauma of that period was actually processed and if the society has actually shifted it to the past.
Disconnect between creators and consumers
Bharucha highlighted the increasing disconnect between creators and consumers in the film industry. He said that filmmakers are uncertain about the resonance with the audience, because what works is no clear understanding. Despite the desire to produce quality films, lack of clarity on audience’s preferences is an important challenge.
Epidemic shock and audience priorities
She recalls collective trauma from epidemic and its effects on audience preferences. He suggested that people may prefer light styles such as comedy or supernatural stories to avoid facing reality. Additionally, he highlighted how social media has distorted perceptions by showing an aspect of happiness, in which people make materials that hide their real struggles. During the lockdown, the use of social media increased, but it often presented an unrealistic approach to life, as individuals possibly shared materials such as dance reels and makeup tutorials, facing personal difficulties.
Challenges in identifying successful projects
Nushratt stated that the industry struggles to identify successful projects. She supports filmmakers that produce films that they believe, even with a limited budget, but emphasizes the importance of releasing these films to achieve any impact. Lack of commercial viability obstructs creativity, as there is no balance or clear result. When some films are successful, they inspire Asha, but often lead to repeated trends. He feels that both nation and filmmakers are lost, as they are humans and face equal challenges. Despite this uncertainty, she is hopeful. She believes that this time, brave decisions, and will force the story to be brought back to the track.