Saudi Arabia revealed the identity and subject for the 95th National Day: ‘Proud in our nature’. world News
TL; Dr.
- Saudi Arabia’s 95th National Day will be celebrated on 23 September 2025.
- The theme is “our pride is in our nature”, to highlight national values.
- A new visual identity includes six cultural symbols and official branding.
- United the public and private sectors, the ceremonies will be nationwide.
Saudi Arabia has officially launched the theme and visual identity for its 95th National Day to celebrate 23 September 2025. Unveiled by the General Entertainment Authority, the campaign centers have been translated as “ʿIZNA BI ṭabʿna”, “translated as our pride in our nature”, emphasizing the values of deep-hearted. The identity of this year is only a tribute to the establishment of the state, but also a celebration of collective character and vision that shapes its present and future.
Subjects and National Identes: A tribute to values and character
Turkish Allashikh of the 95th National Day Identity officially, General Entertainment Authority (GEA) and Saudi Boxing Federation President, through their account on X, “Our pride is introduced,” introduced in our nature, introduced in our nature, introduced with a comprehensive identity guide, which is now available, now available. GEA official day website, This year’s campaign underlines Saudi identity, generosity, ambition, authenticity, unity, vision and symptoms that create the backbone of hospitality. These values are not presented in the form of abstract concepts, but have a depth brought deeply in the Saudi way of life. This identity tries to promote a strong emotional and cultural relationship for the history and people of the country, which strengthens the sense of shared relationship by aligning the country’s further growing development ambitions. Allashikh called both government and private institutions to adopt and implement identity on all media and platforms. The intention is to ensure visual and thematic stability at ceremonies across the state.
Design element: six symbols of national character
There are six main paintings in the heart of the National Day Identity, each of which represents a defined characteristic of the Saudi national character. These symbols are directly inspired by the culture, heritage and developed aspirations of the state.
- Generosity: The prestigious symbol of Saudi hospitality was represented by Dallah (traditional coffee pot) and Finjan (Coffee Cup).
- Authenticity: Cultural heritage and visual contexts of traditional Saudi life, which reflects the historical depth of the country.
- Ambition: the symbolic comparison of Crown Prince Mohammed bin Salman by Tuwaq Mountain for the permanent strength of the mountain of national ambition.
- Faz’ah (solidarity and aid): Crown is a symbol of mutual support and national unity, painted with a gesture associated with the crown prince.
- Vision 2030: Saudi Arabia’s change roadmap and integrate to reflect future orientation.
- Hospitality: To emphasize mercy, generosity and philanthropy as essential symptoms of Saudi culture.
Each illustration is supported by color-coded and three secondary pattern designs, which creates a rich and united view story. The result is a flexible but integrated design system reflects the diversity and unity of the state.
Visual system and application standards
Visual Identification is a modern yet built around culturally inherent beauty. The official logo has geometric typography inspired by traditional Saudi weaving techniques, which visually “our pride is in our nature” expresses slogans with bold, block-like forms. These forms are designed to symbolize national power, harmony and cultural pride. Design guide provided on GEA official day websiteAre included:
- Detailed visual and oral use rules (including logo protection and application do and donts)
- Accepted color straps and typefaces
- Slogans and hashtags (particularly approved havehtags: #Saudinationalday95)
- Template for digital, print, outdoor advertising, goods and video production
- Property like official logo, leadership imagery and branded design template
Identification is supported by a dedicated custom typefase, which is available in many weight for versatility in all media. This broad toolkit ensures that both public and private sectors maintain visual harmony in their national day message, strengthening a consistent nationwide brand experience.
Heritage and Historical References of National Day
Saudi Arabia celebrates its National Day annually on 23 September, in memory of the integration of the state under King Abdulziz bin Abdul Rahman Al Saud. The route of integration began when King Abdulziz removed his ancestral capital Riyadh; On 15 January 1902 (5 Shawwal 1319 AhFollowing three decades of integration efforts, a royal decree was released on 17 Zumada al-Ula 1351AH (According to 21 May 1932), Announcing the consolidation of all regions under the name “State of Saudi Arabia”. Formal announcement on Thursday 21 Zumada al-Ula (23 September 1932), According to September 23, 1932, a date now remembers every year as Saudi National Day. The occasion has been marked by nationwide ceremony, cultural programs and civil participation, which honors both the present route towards historical travel and change and development.
Continuation from last year’s theme
In 2024, Gea launched the slogan “We Dream and Achiev” for the 94th National Day. The subject was a direct indication for Vision 2030, the Kingdom’s long -term strategic plan focused on economic diversification, innovation and social progress. In
questions to ask,
Q. When is Saudi Arabia’s 95th National Day? It will be celebrated on 23 September 2025.Q. What is the subject of this year? The theme is “our pride is in our nature” (ʿIZZNA BI ṭabʿna).Q. What is the history behind Saudi National Day? Saudi National Day 1932 marks the integration of the state under King Abdulziz, officially declared on 23 September after decades of integration efforts.Q. Who announced the new identity and what is involved in this? The General Entertainment Authority (GEA) led by Turkish Alalshich unveiled a new identity characterized by six cultural symbols, a custom logo and a branding guide.
