Timothy Chelmet Saudi Arabia-supported EV Maker, World News became a global brand ambassador for lousid motors
Saudi-backed electric vehicle manufacturer Lucid Motors has surprised both the film world and the auto industry, naming Timothy Chalmet, one of Hollywood’s most distinctive and influential actors, which is the new face of the brand in the first-key, multi-year deal.Declared with the teaser of the blind striking campaign, the partnership marks the first role as a global brand ambassador in the automotive sector of Chalmat and welcomes Luusid’s growing attempt to expand its cultural relevance beyond the EV market.
A strategic cooperation contained in shared values
Lucid Group, Inc. Headquarters in Newarark, California, revealed on 29 July, 2025, that the award-winning actor Timothy Chalmet will serve as his first global brand ambassador under a multi-year-year agreement. Cooperation is the cornerstone of lousid’s marketing strategy that aims to deepen its cultural relevance. The Chelmet was first seen running an attractive air in 2023, which eventually became a formal relationship. The lousid notes are made on shared ideals of the partnership performance, design and passion, which considers both the Challamet and the company important to create extraordinary experiences. Akerho “AK” Oghoghomeh, Senior Vice President of Lucid’s marketing, emphasized the importance of this step:“We are excited to welcome Timothy as our first global brand ambassador. He brings together the same fearless creativity and unrelated vision that defines our brand, stating what it means to compromise on both and closed screens.
Campaign Preview: Chalmet and Fickle gravity
The partnership will come into life later this year when the Chelmet will make the upcoming marketing campaign of Lucid for its new SUV model The Lucidy Gravity. As a full-size, three-power electric SUVs, gravity are engineered to combine the utility of a large family vehicle with a driving experience of a luxury sports car. The visual direction of the campaign is attracted to cinematic effects. Preaclar images feature the feature of the 2026 lousid gravity Grand Touring, occupying a desert landscape of its role in the “Tibba” series. Clothing in a leather jacket, white tea, and black trousers, the intelligent style of the challemet is known for the mirror smooth sophistication lousid.The campaign has the beginning of the Chalmat in the automotive sector. Known for its highly selective approach to brand partnership, the actor has previously campaigned for fashion houses such as channels and cartiers. However, this collaboration with lousid stands out for its more personal connections. The lousid note that the disciple was publicly seen running a lousid air in 2023, before any formal partnership, indicating an organic, authentic alignment with the values of the brand. The full campaign has been scheduled to launch in the initial decline, which has to follow more information.
Cultural impact and recent praise of Chalmat
The public profile of the chamet has been growing on both screen and off. His film career includes leading roles in projects acclaimed by reviewers Dune, VonkaAnd A complete unknownIn which he portrayed Bob Dylan. That performance gave him his first screen actors Guild Award earlier this year. He has also received two Academy Award nominations. Off-screen, Chelmet’s cultural footprint includes her fashion-to-forward appearance in Head-to-to-Crome Hearts, her highly promoted relationship with beauty entrepreneur Kylie Jenner and her New York Nicks Fandics. His selective approach to brand endorsement gain weight in his role with lousid. After this, the Chelmet will appear in Josh Safi Marti SupremeThis year is ready for release at the end of this year, and will resume its role in it. Tibba: Part ThreeDirected by Dennis Villainuv to be held in 2026.Also Read: Lucid broke the world record with 1,205 km drive across Europe in single charge
Extended heritage and historical records of lousid
Established in 2016, Lucid has created a reputation to redefine electric vehicles. Its first product is widely recognized for its innovation in The Lucid Air, Performing, Relax and Range. The vehicle is a prize -winning flagship sedan that helped install lucids as one of the most recommenders acclaimed by the global critics globally. In July 2025, Lucid made headlines by setting a new Guinness World Record for the longest distance traveled by an electric vehicle on a charge. The Lucid Air Grand Touring model covered 160 km from St. Moritz, Switzerland, Munich, Germany to 1,205 km (about 749 mi) from its previous record of 1,045 km. However, the long -term development strategy of the headquarters in California is closely connected to Saudi Arabia, where the Public Investment Fund (PIF) holds a 60% stake in the company. The Vision 2030 of the EV producer Kingdom is an important part of the Industrial Roadmap.
