Mumbai: Former India captain Virat Kohli has ended his long association with the German sports brand Puma to join Agilitas as an investor, sources told TOI. In 2017, Kohli gave an eight -year contract with Puma as his brand ambassador for about Rs 110 crore. The cricketer said that for the next eight years, refused to increase the partnership, refusing a deal of Rs 300 crore offered by the brand.
Puma India confirmed the end of the brand partnership with Kohli. “Puma wishes Virat for his future efforts …. It was a wonderful relationship with him spread over many years, many excellent campaigns and path-breaking product cooperation. As a sports brand, Puma continues to actively invest in the next generation of athletes and aggressively creates the future of sports ecosystem in India.”
The counseling firm Sporting Beyond, which handles Kohli’s business interests, did not answer the questions. Kohli is now working closely with Agilitas, in a sportswear company 2023, in 2023, former Puma India and South East Asia Managing Director Abhishek Ganguly co-established his lifestyle and the ethlecian brand to expand the development of an 8, which Kohli aspires to take the global.
